Aviva Psychology Services

Parent coaching in Massachusetts

Parenting has a tremendous impact on mental health. Whether you're burned out, struggling to balance work and life, or manage behaviors at home, parent coaching can help you develop new skills to parent effectively and confidently.

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Why is parenting so hard?

Parenting is one of the most meaningful and demanding roles we take on. It is also one of the least supported. Being a parent requires patience, consistency, emotional availability, and resilience-  all while managing the complex challenges of life, both within and outside the home. With consistent high demands and a multitude of challenges, it’s easy to feel overwhelmed and self-doubting. 


Parent coaching at Aviva offers a supportive, nonjudgmental professional partner with psychological expertise to help navigate the many challenges of parenting. A skilled parent coach can significantly reduce stress and strengthen the child-caregiver bond-- an outcome that has far-reaching effects on development and well-being.


Parent coaching can help with: 

  • tantrums
  • sibling rivalry
  • ineffective communication
  • opposition & difficult behavior
  • sleep issues


Coaching sessions are tailored to your family’s needs and grounded in evidence-based approaches that build connection, promote cooperation, and help you feel more confident in your parenting decisions. Whether you're in a tough season or simply looking to strengthen your parenting foundation, Aviva is here to support you.



What is parent coaching?

Parent coaching is a supportive resource for caregivers to foster a positive, gratifying relationship with their child(ren), address behavioral challenges, assist with transitions, and reduce caregiving and family stress. At Aviva, our parent coaches help caregivers identify their unique parenting style and provide specific skills and strategies to address challenges by increasing cooperation and connection.


Parent coaching is an interactive and transformative process, equipping caregivers with tools and insights to nurture their relationship(s) with their child(ren) and increase their confidence in parenting. Raising children takes a village, and having a parent coach is an invaluable resource along the way that can have a long-lasting, positive impact.

Connect with a coach

For more information and to assess fit, please complete this form. Our team will be in touch within 48-hours.

Why choose aviva psychology services?

At Aviva, our parent coaches are doctoral level psychologists with specialized training in child development, human behavior, and evidence based parent coaching interventions. We understand that every family is unique and so are the challenges they face. Whether you're navigating power struggles, emotional outbursts, or questions about attachment and boundaries, we offer a thoughtful, individualized approach rooted in psychological science.


Our parent coaches have extensive training in models such as SPACE (Supportive Parenting for Anxious Childhood Emotions), Circle of Security Parenting, Child Parent Psychotherapy, Attachment and Biobehavioral Catch-Up, Nurturing Families, and the Child First Framework. With a multitude of evidence based interventions, we help parents build stronger, more connected relationships with their child(ren) while developing strategies that foster resilience, cooperation, and growth.

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Our coaching package structure

Getting started doesn’t have to be overwhelming. Here’s what to expect:

PHASE 1:

Initial Assessment & Exploration

We begin with a comprehensive assessment to gather information about your background, strengths, current concerns, and goals.

PHASE 2:

follow up &

goal setting

We begin collaborative goal setting based on what matters most to you.

PHASE 3:

integrative feedback & recommendations

You’ll receive integrative feedback and a customized support plan, including resources and next steps.

Phase 4:

ongoing support

You will work individually with your coach to follow the support plan, work towards your goals, and address barriers to success.

Imagine feeling calm and confident as a parent

Imagine a day where communication feels easier, emotions are understood, and daily struggles feel less overwhelming. A day where you feel more connected to your child(ren) and able to navigate the ups and downs of parenting with confidence. Parent coaching at Aviva can help you move toward that vision. By combining compassionate guidance with evidence-based strategies, we work alongside you to strengthen relationships, reduce conflict, and promote emotional well-being for your entire family.

Benefits of parent coaching

Reduced parental stress

Learn how to navigate complex parenting challenges confidently and calmly.

Improved communication

Learn skills to increase connection, prevent escalations, and improve trust and cooperation between you and your child(ren).

Enhanced parent-child relationships

Strengthen attachment by fostering more attuned, responsive and skilled interactions.

Reconnecting with parenting joy

When parenting is hard, it affects everything- work, friendships, partnerships, and self-care all become more challenging. Without support, you may feel unsure how to develop a positive relationship with your child(ren) and stuck in ineffective patterns of communication and relating. Parenting may feel more stressful than joyous.


Whether you are feeling alone, burnt out, or struggling to manage difficult behaviors, you are in good company. Parent coaching can help reclaim your confidence as an unruffled leader in your household and improve your interactions, connection and joy with your child(ren).

FAQs about parent coaching 

  • What can I expect from parent coaching?

    Parent coaching is a supportive resource for caregivers to foster a positive, gratifying relationship with their child(ren), address behavioral challenges, assist with transitions, and reduce caregiving and family stress. 


    At Aviva, our parent coaches help caregivers identify their unique parenting style and provides specific skills and strategies to address challenges by increasing cooperation and connection.


    Our process begins with a thorough assessment to help understand both your struggles and hopes for a positive parenting relationship as well as to clairfy goals, areas for skill acquisition, and an actionable plan. 

  • How do I know if I need parent coaching?

    If you  feel overwhelemed, stuck, or disconnected from your child(ren) and/or co-parent(s), parent coaching can help. Whether you are struggling with challenging behaviors or stugging with a lack of confidence as a parent, having expert parenting support makes a difference.

  • Do you offer virtual parent coaching?

    Yes, we offer both in-person and virtual parent coching for clients across Massachusetts. You can attend sessions in our downtown Boston or downtown Northampton offices or you can get support from the comfort of your home.

Need more support?

Our parent coaches are ready to help.

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